(Excerpt from the 2022 Netflix One Show Submission) Since launching in September 2021, the marquee generated over half a billion social impressions from just one billboard. Our first message, a simple reminder of our humble DVD beginnings, broke Linkedin and became the biggest post by any brand in their history. Since then we’ve ignited a flame war between The Rock and Ryan Reynolds, honored Halle Berry’s directorial debut, and have been labeled a cultural landmark by Google. It’s been shared and celebrated by Netflix talent like Regina King, Kristen Bell, Julia Garner and Adam McKay and influencers like Casey Neistat and Emma Chamberlain. With some good old fashioned copywriting, some black letters and a glowing sign, we’re proud to say we’ve figured out our own iconic way to capture Netflix in a bottle.